Adobe announces price changes for Acrobat Pro from July 2023

Micromail want to share an important notice with their customers about changes to Adobe Acrobat Pro subscription. Adobe has increased the price of Acrobat Pro subscription plans, and the new pricing will be in effect for renewals and add-on orders from July 1, 2023, onwards.

Program overview

Over the last several years, Adobe has continued to add value for Adobe Acrobat Pro subscription customers in the Value Incentive Plan (VIP). Starting August 8, 2022, Adobe announced that new value was added to Acrobat Pro in VIP for teams and enterprise customers, as well as a price increase.

• New VIP Customers purchasing Acrobat Pro for the first time on or after August 8, 2022, received the new functionality.

• VIP Members who were considered Existing Customers prior to August 8, 2022, received the new functionality over the last several months and were granted a temporary grace period to continue purchasing Acrobat Pro at the Old Pricing.

– Existing Customers with an Anniversary Date on or after their Full-Price Effective Date will renew using the New Pricing.

– All add-on orders placed on or after the Full-Price Effective Date should be placed using the New Pricing. Add-on orders placed by an Existing Customer before their Full-Price Effective Date can be placed using the Old Pricing.

• Existing Customers with a 3-year commit (3YC) are not subject to the price change for the duration of their 3YC term.

Note: Acrobat Pro with Old Pricing will be discontinued for all non-3 Year Commit pricing levels by the Full-Price Effective Date. For more details about the overall program contact your Micromail Account Manager

Note: Education – No price change

Key definitions

New Pricing means pricing for new and renewal Adobe Acrobat Pro subscriptions

introduced on August 8, 2022.

Old Pricing means pricing prior to August 8, 2022.

Grace period VIP Members who were considered Existing Customers prior to

August 8, 2022, received the new functionality over the last several months and

were granted a temporary grace period to continue purchasing Acrobat Pro at the

Old Pricing until the Full-Price Effective Date.

Full-Price Effective Date means: July 1, 2023, for VIP Commercial customers.

September 1, 2023, for VIP Government customers and all VIP Marketplace customers.

Existing Customers means VIP customers who had a Qualifying Commitment.

New Customers means customers that are not Existing Customers and did not have a Qualifying Commitment.

Qualifying Commitment means either:

1. An Acrobat Pro subscription license via VIP, ETLA, or VIP Marketplace that was current on August 8, 2022, or

2. A VIP 3-year commitment that was current on August 8, 2022.

What can you do to avail of the current pricing?

Contact your Micromail Account Manager today or email adobe@micromail.com

By engaging with Micromail

• Realise the major enhancements that are now included in your Acrobat Pro subscription and reinforce the Acrobat Pro benefits that can solve specific IT business challenges.

• Unlock the value of Acrobat Pro by utilising the value of deep Microsoft integrations, secure productivity across devices, seamless collaboration, and the simplicity of consolidating PDF and e-signature software investments with one vendor to streamline buying and management.

• Consolidate all your PDF and basic e-signature needs with one vendor, while gaining more security and efficiency.

• Establish why Acrobat is the best option to meet PDF and e-signature needs, in one application.

• Replace competitive PDF and e-signature solutions with Acrobat Pro.

• Migrate from Acrobat perpetual to Acrobat Pro subscription by leveraging Acrobat 2017 end of support and the Acrobat 2020 (perpetual) price increase.

The Micromail Adobe Team